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Playful surreal advert using 3D to follow a family’s journey through the sky and into the building of car.
Car Commercial using pencil sketching mapped on to a 3D service to create a graphical feel and advertise craftmanship
Tracking data graphics over satellite imagery to get a sci-fi technological feel.
Animated pitch using a form of parallaxing to create an extreme slow-motion effect of a horse mid-jump.
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Discovery channel ident using 3D composited over blue-print backgrounds to create a diagramatic data look.
Advert using film frames and alot of 3D to create a fast-paced adventure through their TV programming.
Live action is tracked in certain points, and medical 3D animation is overlayed to look like X-Rays.
Commericial using trapcodes (I think) to create medical style 3D animations for Momentum Health.
Technical graphics and kaleidoscopic animation provide a data heavy car commercial.
Superb use of the pop up book to animate this tale.
Directed by Psyop.
Colourful mix of live action and flat shaded 3D animation in a faux-educational style.
Channel 4 promo using Google Street View as a basis for inserting video into a static street scene.
WWF advert using CGI rope to create shapes and figures, showing how everything is simply connected.
eBooks are introduced by using CGI to look like stop frame animation in a colourful and playful way.
Simple branding idents, placing the icons in different environments. Also has some nice split screen action later on.
An interesting technique using animated gif’s within a larger image to give the effect of realism. I guess its all about getting the loop to work. Check out the site ‘From me to You‘.
Sky Sports idents mixing live action footage with CGI smashing glass. The figures were rotoscoped and added into 3D environments.
