In two new spots for Porsche thru Cramer-Krasselt, director Vincenzo Lodigiani and the crew at NYC studio Dress Code streamline a classic travel poster aesthetic into sleek and seductive arguments for stepping up your driving game.
I know this scrapbook is all about motion graphics & animation but this is so well cut it deserves a mention.
Cool tracking and 3D schematic animation based around car parts.
PES’s Emmy Nominated commercial for Honda.
Video about dirt build up in engines. Not sure who made this but has potential.
Watch ZL1 engineer Tony Roma and Formula Drift racer Conrad Grunewald demonstrate the latest Chevrolet Driving Dynamics technologies as they hit Willow Springs International Race Track with Corvette and Camaro.
Film on the history and future of Audi’s light technology. Lots of motion graphics and trapcode plugins.
Beautiful & minimal animation featuring the history of our forms of transport by Colin Hesterly.
New advert for Audi with tracking and strong atmosphere.
It’s just a trapcode trip of particles and CGI. Amazing. Creative Director: Ian Heartfield. Creatives: Adrian Merz, Mark Bushnell. Agency: Nexus
This commercial was completed 2 years ago but now “the making of” film has been produced which gives us a fascinating glimpse into the whole process of shooting, animating, rotoscoping and compositing of the final commercial. Look at the original first and then check out “the making of“.
Directed by Ozan Biron
Production by The Embassy
Hand drawn, inked and painted frame-by-frame, there is no digital cheating here. Over 2000 rotoscoped paintings on a variety of paper surfaces make Jeff Sher’s winter animation.
Plenty of ideas in this one from pop up books to 3D tracking, all explaining the new mini, all as a model on an inventor’s desk.
lots of watercolour washes bring in the video which itself has been treated with the watercolour look.
Quite a complex piece of animation built around a paper-folded world.
Telling the story of a Toyota, the “open book” idea is used again, but with ink and more of a travel guide. The apply a variety of techniques on a standard theme as the video progresses.
A find by Mr. Rob Edmonds about rail saftey using quirky block coloured 3D animation to give a graphic flat traditional styling.
A cardboard diorama. Always nice. A simple model, with the softness of cardboard makes a industrial production process seem friendly.
Nice simple animation for a Nokia video by Punga. Using bold colours and simple flat isometric animation, allow plenty of space for text.
Manvsmachine created these 10 abstract collisions for Toyota sponsorship for C4 programming.
Production company:Nexus & Audio: Echolab
Mixture of stop-motion and CGI to create a 3D children’s diorama as a playful setting for the car.
Avery nice blend of old photographs but mapped onto simple 3D models.
Animation morphing CG oil to create shapes and settings for animation and archive footage.
Sculpted steel tubes shape the car body and details as the 3D camera traverses through the space.
Playful surreal advert using 3D to follow a family’s journey through the sky and into the building of car.
Car Commercial using pencil sketching mapped on to a 3D service to create a graphical feel and advertise craftmanship
Discovery channel ident using 3D composited over blue-print backgrounds to create a diagramatic data look.
Technical graphics and kaleidoscopic animation provide a data heavy car commercial.
Cut up video and many split screens create this Honda advert