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Art & Graft produce a series of idents for the newly Branded W freeview TV station (formerly UKTV). Using a constant camera speed they’ve created an infinite tunnel, with a diamond matte opening between each and tracked letterforms.
Different, almost unnoticeable take on the pop-up book idea. Nice tracking of a plane with complex CGI makes for a nice mix.
Paypal’s TV advert tracks doodles around the presenter to animate ideas in a fun sketchy way. A white, clean room behind gives it an airy, light feel.
Prologue piece together a clever device shooting close-ups with a muted palette and short depth of field. The series is a modern take on Sherlock Holmes by CBS starring Lucy Liu as Watson. I know, right.