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Inspired by graphical posters from the 60’s with minimalist design, strong perspectives and a reduced color palette borrowed from the Roland Garros branding.
For this year’s US Open Tennis tournament, IBM and Ogilvy & Mather invited ‘Buck’ out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.
An infrographic about Live video animations delivered via instagram. The colour palette and condensed font give a very modern look with slick animation.
The new 2012 trailer for Wimbledon from Red Bee Media. Still trying to work out whether this this could have been achieved without painstaking attention to detail.
