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Carlab is a research lab created by the large automotive supplier Valeo, which studies future innovating car equipment.
Parallel Studio set off an animation challenge to create the most annoying, disappointing and unsatisfying short segments. A nice use of gradients, texture and two-tone lighting add a modern twist to simple flat animations.
So this is how they make Swiss/Italian watches! A really nice animation playing on scale from Parallel. Also a great piece of sound design from Alexandre Poirier which really adds to the whole atmosphere.
Not the newest of films here, but the designers at Parallel managed to combine actual products with collage and simple figures within a cleverly lit scene to create a unique short commercial.
