A scary futuristic vision of how augmented reality could influence our lives perhaps? Created by Keiichi Matsuda.
Different, almost unnoticeable take on the pop-up book idea. Nice tracking of a plane with complex CGI makes for a nice mix.
Pepsi Max surprised commuters in London with a series of augmented reality screenings and then putting this film together after their recording live reactions
Augmented reality is used to show and move around a 3-Dimensional map.