When Story Worldwide approached us with the task of showcasing how Beech Nut’s “Real Food For Babies” is made, Production company Aggressive developed a unique concept combining sunny live-action with whimsical 2d animation, eventually crafting an entire, illustrated, animation-driven Beech Nut factory set on the wooden table of a cozy, real-world kitchen.
Credits
Project: Beech Nut “Just Gentle Cooking”
Client: Beech Nut
Agency: Story Worldwide
Production Co / VFX: Aggressive
Executive Producer: Dan Shapiro
Directors: Alex Topaller, Dan Shapiro
Producer: Hillary Cutter
DP: Joe Arcidiacono
Production Designer: Pam Morris
Storyboard Artists: Rodier Kidman, Riccardo Albertini
Art Director: Rodier Kidman
Animation Lead: Riccardo Albertini
Additional Animation: Santi Agusti
Compositing: Dan Shapiro, Santi Agusti
Color Grade: Rob Sciarratta
Sound Design: Wesley Slover
Music: Rhian Sheehan
Category: Animation, Colourful, Hand-Drawn, Live action, Playful, Tracking