Storytelling is one of the many age old rituals that take place when people gather and drink whisky. As part of Fable Whisky’s identity, Hugo Cuellar was commisioned to create the first set of illustrations and animation short to accompany the release of the bottle. The idea being that as you sample the whisky you also submerge yourself in the story. For this, they chose a legend that really represents the mystery and rugged beauty of Scotland: The Ghost Piper of Clanyard Bay
Animation @hugolcuellar
Original Music & Sound @simolab
Creative Direction @gpstudio_design
Writer – Des Waddy
Narration – Jeff Rawle
Category: Black & White, characters, Gritty, humour, Nostalgic, Surreal