Some great technical tracking work in this piece for Saucony.
Saucony | The Geometry of Strong
Agency: Mechanica
Producer: Mary Hanifin
Creative Team: Libby DeLana & Ted Jendrysik
Production: Picture Park
Director: John Huet
Toil:
Creative Director: Joey Korenman
Designer: Matt Naboshek
Animators: Conor Collier, Mike Beckman
Producer: Reaghan Puleo
Executive Producer: Holly Raynes
Sound Design/Mix: Tom Love, Rumblestrip
Category: Augmented Reality, Complex, Data, tech, Tracking