For this year’s US Open Tennis tournament, IBM and Ogilvy & Mather invited ‘Buck’ out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.
Category: Abstract, Animation, Colourful, Complex, Data, Infographics, Motion Graphics, Sport