A sequence in 3 Acts. Act one kicks off with some “floor tricks”, creating the illusion of the court folding in on itself like a puzzle. Act two reveals a hawk’s eye view of Atlanta, where three cheerleaders dance high above Atlanta on top of floating energy basketballs. Act three dives into a fast-paced edit of graphics, images of Atlanta and the players. Different versions of “LIVE FROM DOWNTOWN” create a mantra, punctuating the edit as it builds to an explosive finale.
By Spillt.
EP: Rebecca Olson
Senior Producer: Julie Morrandez
Executive Creative Director: Ryan Bramwell
Creative Director: Aaron McDannell
Editor/Colorist: Herman Nieuwoudt
Art Direction/Design: Harrison Vincent, Brian Long, Salem Jones
2D/3D Animation: Harrison Vincent, Brian Long, Hollee Winans
Audio: Dynamite Laser Beam
Category: Abstract, Animation, Archive, collage, Complex, Crafted, Data, Jump Cuts, Live action, Refraction, Sport