RSS
With its rich heritage, exhilarating racing and unparalleled sense of style, Royal Ascot is one of the most anticipated dates in the sporting calendar. Working with ITV Creative, Art&Graft were commissioned to create an exciting new promo to highlight their coverage of the event.
This commercial was completed 2 years ago but now “the making of” film has been produced which gives us a fascinating glimpse into the whole process of shooting, animating, rotoscoping and compositing of the final commercial. Look at the original first and then check out “the making of“.
Directed by Ozan Biron
Production by The Embassy
End credits rotoscoping frames in a hand-drawn ink style over video footage.
Music video mixing live action children with composited cartoon animation for a fun and playful outcome.
